TNN | Posted December 12, 2023 01:28 PM
To foster a growth mindset and enable professionals to conceptualise innovative product strategies, IIM Kozhikode has launched the first batch of the Chief Product Officer Programme in India.
The 10-month programme is being launched in partnership with Emeritus and is tailored for three specific employee groups: product leaders who want to infuse cutting-edge practices and insights into product strategy, propelling them to drive significant business impact, new and evolving CPOs interested in attaining a strategic and functional outlook on launching customer-centric products and shaping the future of product innovation and business founders and consultants looking to master product-led growth strategies, build differentiated products, and boost profitability.
According to a Harvard Business Review, the average lifespan of an S&P 500 organisation has fallen by 80% in the last 80 years (from 67 to 15 years). This market volatility and uncertainty make it clear that agility and innovation are essential components for a business to thrive. This is where the product leaders’ role becomes critical to accelerate internal pioneering product shakeup and innovation. Recognising this demand and need within the organizations, IIM Kozhikode’s new programme is aimed at helping existing and emerging product leaders combine product capabilities, data, and insights to power up a product strategy and roadmap.
The programme will be conducted by IIM-K faculty with over 30 years of experience through a hero-module that encapsulates four major categories: Product Finance and Performance Control, Product Marketing and Analysis, Product Innovation and Growth, and Leadership for Product Management. It will include a series of live online lectures, a three-day immersive experience at the IIM-K campus, a capstone project with hands-on business simulations on product strategy, product leadership and learning with real-life case studies, quizzes, and assignments.
It aims to enable professionals to foster a strategic growth mindset and conceptualise innovative product strategies; master product finance and performance control for efficient product-ops; craft product strategies for prioritisation, digitalisation, and life cycle management; enable cross-functional collaboration and drive portfolio efficiency through agile methodologies; leverage digital and advanced product analytics for effective product marketing and positioning; cultivate a culture of innovation.
The program is scheduled to commence on December 30, 2023. Upon completing all evaluation components and maintaining a minimum attendance of 75%, participants will receive a completion certificate from IIM Kozhikode and executive alumni status.